Find Success Working At Home With An Online Business

Posted on June 22nd, 2009 by admin

We haven’t even begun to see how the internet is going to change the way business is conducted both in the US and around the world. Every year the value of goods and services sold on the web increases by billions of dollars. You can sell anything on the internet if you understand marketing and you know how to find customers. Some people used to say, “That ‘whatever product” won’t sell on the web.” Then somebody with a new marketing idea would put up a site selling the ‘whatever product’ with a new twist. And before anyone knew what was happening, he or she would become the next online millionaire.

You can do the same thing but you need two ingredients. You need a marketing plan and your site needs a steady stream of customers, or traffic. Traffic, of the two, is really the easist even though it takes a lot more work. For huge numbers of visitors you just need to get Google to love your site. Follow along to find out how you can apply this for a successful online buisness opportunity

Let’s say you are selling dog bowls. You job is to find a way to have Google send visitors who searched for dog bowls to your web page. The person gets to your site and picks out a dog bowl then buys it. It’s not really all that hard. The only question is how to get search traffic sent from Google to your site.

You can think of the web as a big popularity contest and Google as the busy body who always wants to know what everyone else is talking about. In the dog bowl example, Google will send people searching for dog bowls that has more people claimiing it is about dog bowls. Of course, this makes sense. If a lot of people are saying you have great dog bowls on your site then Google figures you must have great dog bowls.

Likewise, if no one says your web site has great cat bowls then Google will not send any customers your way who search for cat bowls. Your site is popular for dog bowls but not so much for cat bowls. So if you get other web sites to give you votes for dog bowls in the popularity contest you will get dog bowl customers. If the other sites don’t vote for you in the cat bowl contest you will not get customers from Google looking for cat bowls.

One web site votes for another by linking to the second site. A link is just a way for the internet user, you, to get from one site to another. You have more than likely clicked on links a few thousand times. They are usually colored blue and if you put your cursor on the words when you click the mouse button you’re take to another page.

The great thing about links is the words used to build the link can be anything you want. This is good because a competent webmaster will use the words to tell you what is on the page you are clicking to. For example, if the test link said Bob’s Site you would not understand what the web site targeted and you wouldn’t click the link. But if the anchor text link said Good Dog Bowls and you are looking for dog bowls it would make sense to choose that link. The words that are used to describe what is on the page are called anchor text. Google looks at anchor text as votes in the popularity contest.

Google keeps track of the anchor text whenever one website links to another. Every time you get a link with the text Great Dog Bowls your site gets another vote for the term ‘Great Dog Bowls’. The more popular your site is for a keyword the higher you will rank in Google’s search result page when some one searches for that keyword. The anchor text, or group of words, a person searching types in to the search box is called a keyword.

A keyword is simply the word or phrase someone types into the search box when they want to find some product or information on web. So if I want to purchase a great dog bowl I just type into the search box the term ‘great dog bowl’. Google has already looked at every website on the internet and determined which is most popular for that keyword. The search result page shows the most popular site in the number one spot and the less popular are ranked farther down depending on how many votes they get.

There is also a ranking based on the content of you site that plays into the search results, but it has very little impact on your search page rankings compared to the number of links or popularity votes you have. As long as your site is targeted to dog bowls the majority of your search rankings will come from the anchor text links other websites give you. Learn more about getting traffic at the Christian business opportunities blog.